Articles
      Back to home
      1. Knowledge base
      2. Store Transfers
      3. Articles

      Actual sales increase and Sold from Moved

      Both concepts are similar but do not stand for the same. Both are shown when a scenario is executed/implemented in the "Actual Sales Increase" tab.

      Actual Sales Increase (ASI) compares real sales with estimated sales without store transfer, in other words as if the transfer had not occurred.
      Real sales are represented in the blue line and the blank area below the ASI is the Estimated sales without Store transfers.
      Sold from Implemented shows the number of units sold of those moved. Let's see an example:


      Let's explain with the example above:


      Store transfer suggests moving 511 units but in this case, only 341 have actually been implemented. 
      Of these 341, 220 units have been sold; therefore, if we divide 220/341 = 64% we obtain the percentage sold of those moved.

      Remember that ASI is real sales (blue line) less estimated sales without store transfer. The first is updated for any sale made and the second also increases with each sale until sales equal stock after store transfer for stores sending, and stock before store transfer for stores receiving.


      ESI ORIGINAL: On the bottom, is the original Estimated Sales Increase value of the execution (also visible in the header). It is calculated taking into account a perfect implementation, 100% of units moved and sold.

      ESI ADJUSTED TO IMPLEMENTATION: It involves the actual implementation of the transfers proposed. It is not exactly = ESI ORIGINAL * % IMPLEMENTATION as it is going to depend on the specific DF of the SKUS moved.


      ESI ADJUSTED WITHOUT VISUAL RULES: When we calculate the original ESI, we assume that the products not complying with the store visual rules are not being displayed so they are not available for sale. If with a movement we are fixing this leftovers situation, then we are also adding their sales probability. In the displayed value, we remove this effect as the ASI only counts the sales of moved units and in reality, it is possible that some stores will display their products for sale even if they don’t comply with visual rules.