--- title: Sell-out and sell-through calculation description: In this article we explain how these two very important indicators are calculated and applied. --- [Skip to content](https://help.nextail.co/en/legacy/sell-out-and-sell-through-calculation#main-content) - [English](https://help.nextail.co/en/legacy/sell-out-and-sell-through-calculation) - [Español](https://help.nextail.co/es/legacy/cálculo-de-sell-out-y-sell-through) - [Français](https://help.nextail.co/fr/legacy/calcul-de-sell-out-et-sell-through) - [Русский](https://help.nextail.co/ru/legacy/расчет-распроданности-общей-и-на-уровне-магазина) English Show submenu for translations ![Nextail-logo-rojo (5).png\]](https://help.nextail.co/hs-fs/hubfs/Emails/Nextail-logo-rojo%20(5).png?height=31&name=Nextail-logo-rojo%20(5).png) Open main navigation Close main navigation - - [English](https://help.nextail.co/en/legacy/sell-out-and-sell-through-calculation) - [Español](https://help.nextail.co/es/legacy/cálculo-de-sell-out-y-sell-through) - [Français](https://help.nextail.co/fr/legacy/calcul-de-sell-out-et-sell-through) - [Русский](https://help.nextail.co/ru/legacy/расчет-распроданности-общей-и-на-уровне-магазина) English Show submenu for translations - [Visit nextail.co](https://nextail.co/) [Visit nextail.co](https://nextail.co/) How can we help you? - There are no suggestions because the search field is empty. 1. [Knowledge base (Legacy)](https://help.nextail.co/en/legacy?hsLang=en) 2. [Business Intelligence](https://help.nextail.co/en/legacy/business-intelligence?hsLang=en) 3. [Articles](https://help.nextail.co/en/legacy/business-intelligence?hsLang=en#articles) # Sell-out and sell-through calculation ## In this article we explain how these two very important indicators are calculated and applied. #### **Sell-out** This global indicator allows you to view the performance of unit sales that were purchased and introduced in warehouse. The indicator is available to non-store users. - The calculation is: units sold / by units purchased. ![](https://help.nextail.co/hubfs/Knowledge%20Base%20Import/s3.amazonaws.comcdn.freshdesk.comdatahelpdeskattachmentsproduction36022481632original4Pz02XGNQ1jrbNlNZN4mqd6jlym7SAADjQ.png) In this chart, you can see the introduction of a new collection. The more units sold, the higher the percentage of sell-out. - You can use the filters available in these reports to study a product category over a period of time. The available reports are: "KPI reports" which allows you to see a graph of day to day sales evolution: ![](https://help.nextail.co/hubfs/Knowledge%20Base%20Import/s3.amazonaws.comcdn.freshdesk.comdatahelpdeskattachmentsproduction36022482120originalCQwL3GdAyijHviKCCcmfLwfqs6O4JECzLQ.png) The "Top Products" report lets you sort products by sell-out, using the "Top" or "Bottom" option. ![Top products filter Nextail](https://help.nextail.co/hs-fs/hubfs/Top%20products%20filter%20Nextail.png?width=688&height=314&name=Top%20products%20filter%20Nextail.png) - There are several categories of products that can be viewed: the season, collection, family, specific product, or even a group of products that has recently been replenished in stores. You can also carry out a more thorough cross-analysis with a group of stores, by city, or by region. ![Top products Nextail](https://help.nextail.co/hs-fs/hubfs/Top%20products%20Nextail.png?width=688&height=314&name=Top%20products%20Nextail.png) #### **Sell-through** This  store indicator is used to measure the evolution of successful sales per product or at product category level. - The calculation is: units sold / units received. In the chart below, you can see that so far, product "x" has had a 60% success rate in terms of sales. ![](https://help.nextail.co/hubfs/Knowledge%20Base%20Import/s3.amazonaws.comcdn.freshdesk.comdatahelpdeskattachmentsproduction36022484776originalpr85ogu_LDL2yWDWYTdEiI401Hfn1eic2Q.png) - You can use the available filters to further analyze a specific period of time or product category. "KPI reports", allow you to see a graphed day-to-day sales evolution. "Top Products" lets you select a store within the filters to view its sell-through percentage.  ![sellthrough top products Nextail](https://help.nextail.co/hs-fs/hubfs/sellthrough%20top%20products%20Nextail.png?width=688&height=312&name=sellthrough%20top%20products%20Nextail.png) - [Video Library](https://help.nextail.co/en/legacy/video-library?hsLang=en) - [First Allocation](https://help.nextail.co/en/legacy/first-allocation?hsLang=en#main-content) - [Frequently asked questions](https://help.nextail.co/en/legacy/first-allocation?hsLang=en#frequently-asked-questions) - [User guides](https://help.nextail.co/en/legacy/first-allocation?hsLang=en#user-guides) - [Articles](https://help.nextail.co/en/legacy/first-allocation?hsLang=en#articles) - [Replenishment](https://help.nextail.co/en/legacy/replenishment?hsLang=en#main-content) - [Frequently asked questions](https://help.nextail.co/en/legacy/replenishment?hsLang=en#frequently-asked-questions) - [Articles](https://help.nextail.co/en/legacy/replenishment?hsLang=en#articles) - [User guides](https://help.nextail.co/en/legacy/replenishment?hsLang=en#user-guides) - [Store Transfers](https://help.nextail.co/en/legacy/store-transfers?hsLang=en#main-content) - [Frequently asked questions](https://help.nextail.co/en/legacy/store-transfers?hsLang=en#frequently-asked-questions) - [User guides](https://help.nextail.co/en/legacy/store-transfers?hsLang=en#user-guides) - [Articles](https://help.nextail.co/en/legacy/store-transfers?hsLang=en#articles) - [Buy](https://help.nextail.co/en/legacy/buy?hsLang=en#main-content) - [Frequently asked questions](https://help.nextail.co/en/legacy/buy?hsLang=en#frequently-asked-questions) - [Articles](https://help.nextail.co/en/legacy/buy?hsLang=en#articles) - [User Guides](https://help.nextail.co/en/legacy/buy?hsLang=en#user-guides) - [Reorder](https://help.nextail.co/en/legacy/reorder?hsLang=en#main-content) - [User Guide](https://help.nextail.co/en/legacy/reorder?hsLang=en#user-guide) - [Articles](https://help.nextail.co/en/legacy/reorder?hsLang=en#articles) - [Frequently Asked Questions](https://help.nextail.co/en/legacy/reorder?hsLang=en#frequently-asked-questions) - [Mobile App](https://help.nextail.co/en/legacy/mobile-app?hsLang=en#main-content) - [Articles](https://help.nextail.co/en/legacy/mobile-app?hsLang=en#articles) - [Frequently asked questions](https://help.nextail.co/en/legacy/mobile-app?hsLang=en#frequently-asked-questions) - [User guides](https://help.nextail.co/en/legacy/mobile-app?hsLang=en#user-guides) - [Business Intelligence](https://help.nextail.co/en/legacy/business-intelligence?hsLang=en#main-content) - [Articles](https://help.nextail.co/en/legacy/business-intelligence?hsLang=en#articles) - [Frequently asked questions](https://help.nextail.co/en/legacy/business-intelligence?hsLang=en#frequently-asked-questions) - [User Guides](https://help.nextail.co/en/legacy/business-intelligence?hsLang=en#user-guides) - [Nextail Optimization Logic](https://help.nextail.co/en/legacy/nextail-optimization-logic?hsLang=en#main-content) - [Frequently asked questions](https://help.nextail.co/en/legacy/nextail-optimization-logic?hsLang=en#frequently-asked-questions) - [Account Troubleshooting](https://help.nextail.co/en/legacy/account-troubleshooting?hsLang=en) - [Glossary of terms](https://help.nextail.co/en/legacy/glossary-of-terms?hsLang=en) [![Nextail Logo](https://help.nextail.co/hs-fs/hubfs/Nextail-logo-red.png?width=140&height=33&name=Nextail-logo-red.png "Nextail Logo")](https://nextail.co/) Nextail knowlede base Copyright © 2026, Nextail Labs SLU